The Evolution of the Chevrolet Bowtie Logo

By Auto News Log • September 6th, 2011

Globally recognized today, the Chevrolet bowtie logo was introduced by company co-founder William C. Durant in late 1913.

As Chevrolet celebrates its 100th anniversary this year, take a look back at how the brand’s bowtie logo has evolved since its introduction in 1913.

“Chevrolet” script nameplate, designed for Chevrolet co-founder Louis Chevrolet’s original 1911-1914 Type “C,” also known as the “Classic Six.”

Logo version of first Chevrolet bowtie badge, introduced in late 1913 by William C. Durant and first applied to a trio of new-for-1914 Chevrolet models.

Chevrolet bowtie logo, as it appeared in 1934 advertising.

Chevrolet Engineering bowtie logo, as it appeared in 1940s and early 1950s publications.

Chevrolet bowtie logo, as it appeared in 1957-1959 print advertising.

Chevrolet bowtie logo, as it appeared in 1960s print advertising.

Chevrolet bowtie logo, as it appeared in 1977-1979 print advertising.

Chevrolet bowtie logo, as it appeared in conjunction with 1985’s “Heartbeat of America” ad campaign.

Red-outline Chevrolet Motorsports bowtie logo, as seen during 2000-2001.

Beginning with the 2004 Malibu, the Chevrolet gold bowtie badge was phased in for use on Chevrolet cars as well as trucks.

Current Chevrolet global gold bowtie logo, which appears in badge form on Chevrolet cars and trucks produced and marketed in 120 countries and regions worldwide.

Source: Chevrolet

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