The Dodge Brand Races to the Rock ‘n’ Roll Denver Marathon and 1/2 Marathon

By Auto News Log • October 15th, 2010

– 2010 official sponsor of Rock ‘n’ Roll Denver Marathon and 1/2 Marathon
– All-new 2011 Dodge Durango to pace the race
– Dedicated Dodge running team to compete in the half marathon

Denver – The Dodge brand is going the distance as an official sponsor of the inaugural Rock ‘n’ Roll Denver Marathon and 1/2 Marathon. The Dodge running team of corporate volunteers will lace up their running shoes and participate in the half marathon in Denver on Sunday, Oct. 17. In addition to being an official sponsor of the sold-out event, the all-new 2011 Dodge Durango will lead the way for thousands of runners as the official pace vehicle.

A dedicated Dodge running team also will conquer the Denver marathon. Dodge brand fans and marathon supporters can go along for the ride via the Dodge brand Facebook page at www.facebook.com/dodge and the Dodge brand Twitter handle (@dodge).

“At the Dodge brand, we are passionate about our products, and we’re also passionate about living life to the fullest,” said Ralph Gilles, President and CEO – Dodge Brand, Chrysler Group LLC. “Running is a fun, energetic and healthy sport that reflects many of our own brand values, and participating in the Rock ‘n’ Roll Marathon Series is an excellent opportunity to expose our brand to the more than 1 million people who are somehow involved in or touched by the series.”

Marathon runners and attendees will be fully immersed in the Dodge brand experience with interactive mobile applications, such as Facebook and Twitter, throughout the event’s two-day Health & Fitness Expo. Running enthusiasts can check out training tips and runner profiles on the Dodge brand Facebook page. On-site, the brand will have a display that features the all-new 2011 Dodge Durango. The display will be staffed by Dodge running team members who will answer product questions and provide additional Dodge brand product information.

The Denver Marathon has been rebranded for the first time as part of the Rock ‘n’ Roll Marathon Series. The series of marathons and half marathons combine entertainment and running in a unique way. Bands stationed at every mile along the race courses keep runners and walkers energized, engaged and entertained. With more than 300,000 runners participating at 14 events across the nation in 2010, it is the largest and most widely attended marathon series in the world.

“We couldn’t be more excited to team with the Dodge brand as we bring the Rock ‘n’ Roll Marathon Series to Denver for the first time in 2010,” said Peter Englehart, CEO of the Competitor Group. “Our partnership brings together a shared sense of values with a commitment to quality performance, dedication and passion for a healthy and active lifestyle.”

The Dodge brand kicked off its partnership with the Rock ‘n’ Roll Marathon Series during the 2010 Labor Day weekend as title sponsor of the Dodge Rock ‘n’ Roll Virginia Beach Half Marathon. In addition to its title sponsorship in Virginia Beach, Va., the brand also will be the title sponsor of the Los Angeles Half Marathon on Sunday, Oct. 24. Most recently, the brand was an official sponsor for the ING Rock ‘n’ Roll Philadelphia Half Marathon. The Rock ‘n’ Roll Denver Marathon and 1/2 Marathon had sold out with more than 15,000 entrants from all 50 states and 18 countries.

About Dodge

Dodge is a full line of cars, minivans and SUVs that are agile, daring, sensible and inventive. The brand is on a tear for the 2011 model year, redefining itself with six all-new or significantly redesigned new vehicles, introducing new lifestyle packages designed to better meet the needs of its customers, launching catchy new ads that have started conversations with owners and potential owners, actively participating in new events and sponsorships and developing relationships with its long-loyal enthusiast base, as well as reaching out to customers who want cars that leave them wanting more.

The Dodge product line includes the Dodge Caliber, Dodge Avenger, Dodge Challenger, Dodge Charger, Dodge Grand Caravan, Dodge Journey, Dodge Nitro and Dodge Viper SRT10®. Between the end of this year and early next, the brand will fill dealer showrooms with a vast array of new and updated products. The all-new Dodge Durango will lead the charge, followed by the all-new Dodge Charger and significantly revamped Grand Caravan, Journey, Avenger and Challenger.

About the all-new 2011 Dodge Durango

The 2011 Dodge Durango, jump starts Dodge back into the sport utility (SUV) segment with a three-row vehicle spacious enough to carry the entire crew and performance-tuned to thrill anyone who truly loves to drive. Durango will lead the Dodge brand’s new product onslaught for 2011.

From its sleek exterior design to its modern, spacious interior, and intelligent, fuel-efficient and powerful powertrain options, the 2011 Dodge Durango is all-new from the inside out. And the changes are more than skin deep. The Durango’s stiffened unibody structure is engineered with the driving enthusiast in mind. The end result is a vehicle that delivers premium driving performance combined with SUV capability and crossover versatility.

About The Rock ‘n’ Roll Marathon Series

Organized by The Competitor Group, the Rock ‘n’ Roll Marathon Series is famous for lining race routes with live bands and cheerleaders, massive participant numbers and rocking post race concerts. The original Rock ‘n’ Roll Marathon in 1998 is still recognized as the largest inaugural marathon in history with 19,979 entrants. Over the 13-year history of the series, more than 75,000 charity runners have raised more than $233 million for a variety of worthy causes and nonprofit organizations. Today, the series of marathons and half-marathons has spread to seventeen cities nationwide. For more information or to register for an event, please visit Competitor.com.

About The Competitor Group

Headquartered in San Diego, Competitor Group, Inc. (CGI) is the leading endurance media and event entertainment company dedicated to promoting the sports of running, cycling and triathlon. CGI owns and operates 45 national endurance events, including the Rock ‘n’ Roll Marathons Series, TriRock Triathlon Series and Columbia Muddy Buddy Series; which will deliver more than 400,000 professional and amateur participants in 2011. CGI publishes four magazine titles including VeloNews, Inside Triathlon, Triathlete magazine, and Competitor magazine with a combined monthly circulation of over 800,000. In addition, the company holds a captive online endurance community at competitor.com delivering over 1.5 million monthly unique visitors and 25 million page views. Further information about Competitor and its media properties can be found at www.competitormediakit.com.

Source: Dodge

 

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