Texas Governor To Sponsor Labonte For Race At TMS

By Auto News Log • April 7th, 2010

LEWISVILLE, TEXAS — Bobby Labonte will be racing with the governor of Texas during the Samsung Mobile 500 at Texas Motor Speedway on April 18.

Labonte, TRG Motorsports and Texas Gov. Rick Perry on Tuesday announced that Texans for Rick Perry will sponsor the No. 71 of NASCAR’s most popular Texan during the Sprint Cup Series race at the Fort Worth-area track.

“I am proud to partner with fellow Texan and unwavering patriot, Bobby Labonte, in my effort to raise awareness of the conservative values that have kept our state at the forefront of the national economy,” Perry said.

“Texas has remained strong in the midst of these challenging economic times because of the team effort embraced by hardworking Texans and conservative leaders — teamwork that has kept our taxes low, unemployment down and job creation up. My campaign’s sponsorship of the No. 71 race car will send the message to all Texans that elections are about the hardworking people who make our state great; this election is about moving Texas forward.”

Emblazoned with the Texans for Rick Perry logo and the sponsorship slogan “Moving Texas Forward,” the No. 71 Chevy driven by Labonte will tour across the state in the days leading up to the race, offering fans the chance to get an up-close and personal glimpse at a stock car and learn more about Perry’s effort to keep Moving Texas Forward.

“I couldn’t be more excited to have Gov. Perry on board the No. 71 for the Texas race,” Labonte said. “It’s always great for me to come back to my home state and now I’ve got an even bigger reason to be able to connect to all of the fans and my fellow Texans.”

NASCAR is an important contributor to Texas’ economic vitality, drawing more than 400,000 spectators and generating revenue equivalent to one Super Bowl event, approximately $90 million, during a single NASCAR weekend at Fort Worth’s Texas Motor Speedway. The speedway is home to the five-largest single-day spectator events in the state of Texas, two Cup Series events, two Nationwide Series events and the IndyCar Series race, contributing a regional economic impact of approximately $300,000,000 per year.

“This is a prime example of why NASCAR sponsorship is such an effective marketing platform,” TRG owner Kevin Buckler said. “We are going to help Gov. Perry reach a huge number of Texans in a very short period of time. Bobby and the No. 71 are going to provide a call to action to all of the governor’s supporters in the NASCAR world. It’s great to see Gov. Perry utilize such a creative way to run for re-election — right in his own backyard.”

Source: NASCAR

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