Swisstrax “Roadway” Modular Floor Tiles On Display At Barrett Jackson Orange County Auction

By Auto News Log • May 4th, 2011

INDIO – Throughout the Barrett Jackson Scottsdale main vendor tent that leads to the auction area, Swisstrax installed their black and yellow Ribtrax modular garage tiles to resemble a roadway. This same design was used for the Palm Beach entryway and will be used again this June for the auction at the Orange County Fairgrounds.

One of the benefits of the garage floor tiles is the versatility to re-use them in a variety of modular display floor sizes and shapes. As seen in Scottsdale, the snap-together tile roadway was installed down the aisles as well as across and in-between. Their Floortrax smooth surface modular floor tiles are used during gala night at some of the auctions as dance flooring.

Swisstrax will also be installing their event flooring tiles in the Barrett Jackson Orange County staging lanes and bidder bar areas for both the aesthetic qualities and anti-slip properties.

Visit to learn more about Garage Flooring, Display Flooring, Workshop Flooring and Event Flooring.

About Swisstrax – Swisstrax, Inc. offers a practical and modern alternative to standard concrete and epoxy garage flooring. Randy Nelson, President, directed the development of this revolutionary garage flooring product line in Switzerland over 19 years ago. Randy brought the product back to the USA four years ago and has centrally based his garage flooring manufacturing and distribution center in California since.

Since manufacturing began in the United States, Swisstrax has been chosen by MINI USA and SmartCar dealerships nationwide as their display and showroom flooring of choice and is the official garage flooring supplier to the Barrett Jackson Car Auctions. Swisstrax also supplies their modular, interlocking flooring to The SPEED Channel, Carroll Shelby Official Licensed Merchandise, Bobby Unser Racing, US Armed Forces, Ferrari, Grand Am, American Le Mans, the Ford Motor Company and Ford Racing. These are just some of the clients to take advantage of the distinctive look of the Swisstrax modular flooring line.


Celebrating its 40th anniversary in 2011, Barrett-Jackson Auction Company specializes in providing products and services to collector car owners, astute collectors and automotive enthusiasts worldwide. Named one of the top 100 “World’s Most Ethical Companies” by Ethisphere Magazine in 2010, Barrett-Jackson produces “The World’s Greatest Collector Car Auctions™” in Scottsdale, Palm Beach, Fla., Orange County, Calif. and Las Vegas. Barrett-Jackson also endorses a one-of-a-kind collector car insurance offering for collector vehicles and other valued belongings. Established in 1971, Barrett-Jackson is headquartered in Scottsdale, Ariz. For more information about Barrett-Jackson, or call (480) 421-6694.

Source: Barrett-Jackson


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