STP and The King Celebrate 40 Years – Donation to Victory Junction and Free Tickets for Service Men and Women
STP to Donate $43,000 to Victory Junction, Support our Troops, And Feature Richard Petty in New Television Commercial
DANBURY, Conn. – In addition to the announcement of the iconic No. 43 STP Ford Fusion returning to the track at the STP 400 on Sunday, April 22, STP is marking this special milestone with Richard Petty by donating $43,000 to Victory Junction to help make campers’ dreams come true.
STP changed the motorsports sponsorship landscape when they signed their first deal with Richard Petty in 1972, and this year they are proud to celebrate their 40th Anniversary with Petty. The brand wants to give to a cause they know means a lot to Petty and his entire family.
“In 1972 STP supported me and my team so we could do what we loved, and now 40 years later they are helping to make these campers dreams come true by giving them a week of fun at the camp,” said Richard Petty, “STP is more than just a name on our car, they are true partners and I look forward to many more years as an STP man!”
Victory Junction was created by Kyle and Pattie Petty in honor of their son and Richard’s grandson Adam who lost his life in a racing accident. Every summer more than 2,500 campers, between the ages of six and16 years old, venture to Randleman, NC for a week of non-stop, full-throttle fun. Victory Junction serves children with 24 chronic medical conditions and serious illnesses.
“We are proud of our relationship with Richard and the entire Richard Petty Motorsports family,” said David Lundstedt, CEO of Armored AutoGroup Inc. “We thought the best way to celebrate this unparalleled sponsorship milestone was with a $43,000 donation to Victory Junction in honor of Richard.”
After the STP 400 at Kansas Speedway, STP, in conjunction with Victory Junction and Richard Petty Motorsports, will auction off Aric Almirola’s race-worn firesuit signed by both Almirola and Petty. All proceeds from this one-of-a-kind firesuit will benefit Victory Junction. Fans can visit http://myworld.ebay.com/victoryjunction to bid on the firesuit next week.
In addition, as part of the celebration STP will be providing race-day tickets for service members from Fort Riley and Fort Leavenworth. Service members will enjoy an afternoon of fun, taking in all the action on the 1.5 mile tri-oval.
To cap off the 40th Anniversary, STP will be launching a national television campaign, entitled the Left Lane Club, featuring Richard Petty. The advertisement will premiere during the STP 400 at Kansas Speedway on FOX and will continue to run through the summer.
Armored AutoGroup Inc., headquartered in Danbury, Conn., is primarily comprised of the Armor All® and STP® brands. The current Armor All product line of protectants, wipes, tire and wheel care products, glass cleaners, leather care products and washes is designed to clean, shine and protect interior and exterior automobile surfaces. The STP product line of oil and fuel additives, functional fluids and automotive appearance products has a broad customer base ranging from professional racers to car enthusiasts and “Do-it-Yourselfers”.
Armored AutoGroup has a diversified geographic footprint with direct operations in the United States, Canada, Australia and the U.K. and distributor relationships in approximately 50 countries.
Victory Junction is a year-round camping environment for children ages six to 16 with chronic medical conditions or serious illnesses. Founded by Kyle and Pattie Petty in honor of their son Adam, the camp is located in Randleman, N.C. Victory Junction offers programs for a range of disease groups and maintains strong relationships with more than 30 partner hospitals. Victory Junction’s mission is to provide life-changing camping experiences that are exciting, fun and empowering, in a safe and medically-sound environment, always free of charge. As a not-for-profit organization, the camp operates solely through the support of generous individuals, groups and corporations to provide this experience at no charge to children and their families. Since the camp’s inception, more than 16,000 children and families have received not only a circle of support but experiences thought to only be possible by healthy children. For more information or to donate, visit www.victoryjunction.org.
Richard Petty Motorsports:
Richard Petty Motorsports (www.richardpettymotorsports.com), co-owned by NASCAR Hall of Famer Richard Petty, Andrew Murstein and Douglas Bergeron, fields two teams in competition in the NASCAR Sprint Cup Series. Aric Almirola pilots the famous No. 43 Ford Fusion with primary partners Smithfield Foods, U.S. Air Force and STP and Marcos Ambrose drives the No. 9 machine with primary partner Stanley and DEWALT. In addition, Michael Annett wheels the No. 43 Pilot Flying J Ford Mustang full time in the NASCAR Nationwide Series. The team is headquartered in Concord, N.C.
Source: MATTER, Edelman Sports & Entertainment Marketing