Porsche Cayenne Sales Double and Panamera Wins Over Even More Buyers World-Wide
Strong growth in April: Porsche reports a 53 per cent surge in customer deliveries
Stuttgart – Dr. Ing. h.c. F. Porsche AG, Stuttgart, has made a good start in the spring: in April 2011, the sports car manufacturer showed an increase in customer deliveries to 11,741 vehicles world-wide. This is a strong gain of 52.8 per cent over the same period in the previous year. Looking back on the first four months of the current financial year 2011, deliveries have jumped 31.5 per cent overall. The main driving force behind this is the new generation of the sporty Cayenne off-roader. With 19,175 deliveries from January to April, sales of this model have virtually doubled compared to the same period in the previous year.
Bernhard Maier, Porsche AG Board of Management Member for Sales and Marketing, sees this as confirmation of the company‘s strategy: “Every Porsche is the sportiest model in its segment. Our customers world-wide love the combination of performance and efficiency, such as in the new Panamera S Hybrid or 911 GT3 RS 4.0.” Porsche has posted robust growth in all key sales regions. North America (USA and Canada), saw growth of 77.1 per cent in April, which is 3,495 vehicles more than the same month of the previous year. Of this, 3,172 vehicles (+ 81.5 %) were sold in the USA, which is traditionally the number 1 marketplace for Porsche.
In Europe, Porsche has reported a gain of 30.6 per cent in the fourth month of the year: exactly 3,896 more sporty vehicles were sold than in April 2010. In Germany, sales grew by 1,523 vehicles (+ 19.5 %). In Asia and in the rest of the world, sales rose by 56.5 per cent to 4,029 vehicles. China, now Porsche’s second most important market, reported continued growth; with 2,316 Porsche vehicles delivered, sales were up 48.8 per cent compared to April 2010.
The overall results for all four model series clearly reflect the positive development made by Porsche in the past month: 5,998 Cayenne models were sold, almost double the figure of the same month last year. The Panamera as well, up 14.9 per cent with unit sales of 2,212, accounts for a significant share of Porsche’s success. In the sports car segment, the 911 almost matched the previous year’s level with 2,225 vehicles delivered (- 2.9%). Sales of Boxster series were down 8.7 per cent at 1,306 units. 762 vehicles were accounted for by the Boxster and 544 units by the Cayman.
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