No. 29 Shell-Pennzoil Crew to Compete in Shell-Kroger Grocery Bagging Challenge in Indianapolis

By Auto News Log • July 21st, 2010

WHAT:

Fans will have a chance to interact with and compete against the No. 29 Shell-Pennzoil crew as part of a grocery bagging challenge at the Kroger store in Speedway. The team will race against fans to see who can bag groceries the fastest. Fans who fill their bags faster than the crew will win a $50 Shell gift card, and the runner-up receives a Kroger gift card in thanks for their participation.

Additionally, driver Kevin Harvick, the current points leader, will feature the Kroger logo on the deck lid, rocker panel and TV panel of the No. 29 Shell-Pennzoil Chevrolet during the July 25 race at Indianapolis Motor Speedway.

Shell and Kroger have teamed up to help customers earn fuel savings at the pump. The exclusive alliance provides Kroger shoppers in several U.S. cities the opportunity to earn savings on fuels, including Shell Nitrogen Enriched gasolines and Shell Diesel fuel, when using their Kroger family of brands loyalty card at participating Kroger stores. Customers in participating markets can earn points and redeem them for a minimum of 10 cents off a gallon of fuel for every 100 Fuel Points they redeem at Kroger Fuel Centers and participating Shell stations. This offer is valid up to 35 gallons per fuel purchase. Customers earn one Fuel Point for every dollar spent at participating Kroger stores when they use their loyalty card.

WHO:

No. 29 Shell-Pennzoil Crew
Tami Bock, Shell Area Manager

WHEN:

Thursday, July 22 5:00-7:00 p.m.

WHERE:

Kroger
5718 Crawfordville Road
Indianapolis (Speedway)

VISUALS:

Photos and b-roll available upon request

MORE INFO:

www.shell.us/kroger, www.kroger.com/fuel

CONTACT:

Jake Toplitt, Edelman, 312-233-1327, Jake.Toplitt@matter-edelman.com
Sam Brown, Sport Dimensions, 910-724-1148, sam@sportdimensionsinc.com
John Elliott, Kroger Public Affairs, 317-579-8222, john.elliott@kroger.com

Source: Courtesy of MATTER, Edelman Sports & Entertainment Marketing

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