Muscle Car Spotlight – 1969 AMC SC/Rambler

By Auto News Log • November 22nd, 2009

It is easy to forget that muscle cars (and cars in general) in the U.S. weren’t limited to the “Big Three” automakers. In 1969 American Motors Corp. joined forces the well known parts company Hurst Performance and surprised everyone with the SC/Rambler (aka “Scrambler”). The SC stood for “stock-car”, but this was a race-ready production vehicle. Maintaining the typical small-car-big-engine strategy, AMC stuffed their 390 cid 315 hp V8 power-plant into its light-weight Rambler Rogue hardtop coupe.

This car could hold court with many of the more popular machines of the day, as stock vehicles regularly turned low 14s at the strip. No options were available (except an AM radio), which kept the price below $3,000. All cars had plain grey vinyl interior with bench seats and red white and blue headrests, carpeting, and a Borg-Warner 4-speed with a Hurst shifter. But perhaps the car’s most striking feature was its bold paint scheme and a large, functional “Ram Air” induction hood scoop.

The first 500 units all were a base white with a wide red side panel running the length of the car, and had a blue stripe running front to back across the top of the car. An arrow graphic pointed towards the scoop and lettering noted the engine size. Additionally striking were the blue two-toned mag wheels. When these cars quickly sold out, AMC released a second batch of 500, this time with “B” trim, which was mostly white with narrow red and blue side stripes.

A third batch of 512 units was later released which are thought to have gone back to the “A” trim, though this is a source of controversy among enthusiasts, as vehicle VIN codes do not differentiate between the two paint schemes. What is known is that of the total 1,512 SC/Ramblers built, the majority of surviving examples today have the “A” trim. The SC/Rambler is perhaps one of the least remembered muscle cars from the era.


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