Mopar Announces Team Up With Custom-Car Designer Rich Evans At Fifth Annual Chrysler Spring Festival

By Auto News Log • March 22nd, 2010

Mopar announced it will join forces on two projects with renowned custom-car builder Rich Evans at the fifth annual Chrysler Spring Festival in Irvine, Calif. on Saturday, March 20.

Evans will utilize Mopar parts and bring to life a customized Dodge Challenger for the 2010 Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nev., Nov. 3–6, 2010. Evans will also serve as a judge in a newly formed tuner category of Mopar’s “Top Eliminator” enthusiast recognition program.

Owner of Huntington Beach Bodyworks and Rich Evans Designs, Evans will employ an array of Mopar parts, some modified with his own fabricated spin, in order to create a new automotive work of art. The build will be documented in a series of podcast videos posted to Mopar’s YouTube channel. Evans will also pen exclusive blogs for posting on http://www.mopar.com, as well as his own Web site, http://www.huntingtonbeachbodyworks.com.

“Rich Evans has crafted some of the most remarkable customized rides on the street today,” said Pietro Gorlier, President & CEO – Mopar Service, Parts & Customer Care, Chrysler Group LLC. “This Mopar SEMA project will demonstrate to our customers what they can create with proven, quality-tested Mopar parts and accessories.”

Evans will also act as a judge for the new tuner category of the Mopar “Top Eliminator” program. Now in its fourth year, the program highlights restyled or customized Chrysler, Jeep®, Dodge or Ram Truck vehicles of Mopar enthusiasts. The new tuner category winner will be selected from enthusiast nominations based on creatively applying technology to a current-model vehicle while maintaining brand integrity and values. All “Top Eliminator” winners, from the various categories, will be displayed in the Mopar Alley at the 2010 SEMA Show.

The fifth annual Chrysler Spring Festival lived up to its billing as the largest gathering of Chrysler LX/LC platform vehicle owners in the world, featuring current-model vehicles such as the Dodge Challenger, Dodge Charger and Chrysler 300. The event enjoyed a record turnout of cars and attendees as well as the participation of a large group of Chrysler Group LLC representatives. Showgoers packed the Mopar Direct Connection rig, which featured Mopar show vehicles, Mopar parts displays and Mopar gear for sale.

Source: Mopar Speed

 

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