Mopar® Puts ‘Elephants’ in the Room at Performance Racing Industry (PRI) Show

By Auto News Log • December 14th, 2010

Mopar® brought truckloads of new product to the PRI show in Orlando—including the reincarnation of its famed “elephant motor” from the 1960s, an all-aluminum HEMI® Gen III Crate Engine. Production for the new motor begins this month.

“More than any other show, PRI attracts the Mopar brand’s core customers of racers, muscle-car owners and ultra-performance enthusiasts,” said Pietro Gorlier, President and CEO, Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “We showed this core group of enthusiasts what Mopar has under the hood.”

In addition to the new elephant motor, the 2011 Mopar Challenger V-10 Drag Pak, the first and only 500-plus cubic-inch V-10 drag-race package car on the planet, headlined the Performance Racing Industry (PRI) Trade Show, Dec. 9–11 at the Orange County Convention Center in Orlando, Fla.

The new Drag Pak was joined in the Mopar Image Center by a Moparized 2010 Ram Laramie Crew 4×4 Diesel and the Mopar ’10 Challenger, the first-ever Mopar edition of a Chrysler Group LLC vehicle. The Mopar exhibit on the PRI show floor featured five other examples of Mopar steel:

– Mopar Ram Runner, Mopar’s premier pre-runner kit
– Mopar Direct Connection Test Lab Vehicle, a rolling test lab of new parts and ideas
– Dodge Viper ACR-X, a factory-built race car ready to romp
– Sox & Martin’s 1972 Pro Stock Dodge Demon, a true piece of Pro Stock history
– Kenny Wayne Shepherd’s new 1964 Dodge 330. Powered by a Mopar Gen III 426 all-aluminum HEMI crate engine, this car mixes old-school classic with new-school performance

Mopar stars, past and present, signed autographs and met fans at PRI. Mopar racing legends “Big Daddy” Don Garlits and Herb McCandless and current Mopar-powered NHRA Pro Stock stars Allen Johnson and V. Gaines participated in meet-and-greets at the Mopar booth.

“We come to PRI to see the Mopar folks and take part in activities and autograph signings in the Mopar booth, said Allen Johnson. “Everything that we use on our Mopar Dodge Avenger Pro Stock car, every one of those vendors is here at PRI. It’s an awesome show.”

The PRI Show also marked the debut of 10 new Mopar performance parts geared for high-performance applications: the Mopar 426 Aluminum HEMI Gen III Crate Engine, Mopar Valvetrain Tie Bars, Mopar Rear Strut Tower, Mopar Midget Race Cylinder Head, Mopar W2 Heads, Mopar Gen III Distributor Kit, Mopar Aluminum Engine Blocks, Mopar Cylinder Head Stud Kit, Mopar Cold-Air Intake and Mopar Cold-Air Intake — Long Ram Performance Version.

For complete information on all the Mopar parts and vehicles on display at the PRI Show, visit Mopar’s PRI information page at For additional coverage, visit Mopar’s social media links at,, or

Source: Mopar Speed




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