Jeep® Rocks the Way on a Road to Minneapolis

By Auto News Log • October 21st, 2010

Minneapolis – The Jeep® brand is bringing the “Jeep Rocks & Road Tour,” a unique driving experience, to consumers attending the 2010 “Ski & Snowboard Expo presented by Jeep,” Oct. 22 – 24 at the Mall of America in Bloomington, Minn.

The tour provides the ultimate on- and off-road driving test to attendees at the Ski & Snowboard Expo. The program is free to those who pre-register at and bring a copy of their confirmation. The “Jeep Rocks and Road Tour” is open to the public and features obstacle courses that demonstrate Jeep Trail Rated® capabilities – Jeep vehicle standards for articulation, ground clearance, maneuverability and traction.

The entire Jeep brand line, including the all-new 2011 Jeep Grand Cherokee, will be on site to test-drive. The family-friendly event offers children the opportunity to take part in the Jeep brand experience as well. Kids can drive Jeep-branded “Power Wheels” mini vehicles and climb a rock wall. The “Jeep Rocks & Road Tour” is one of several owner-loyalty programs created by the Jeep brand of the Chrysler Group.

The Minnesota Ski & Snowboard Expo kicks off the season with entertainment, deals and giveaways. Check out local, regional and western resorts, the latest equipment, a ski/snowboard film festival, fashion shows, interactive kids fitness challenge, trampoline shows and “slacklining” demonstrations. Admission and parking is free.


2010 “Ski & Snowboard Expo presented by Jeep”
Mall of America
60 E. Broadway
Bloomington, MN 55425


Fri. Oct. 22, 10 a.m. – 9 p.m.
Sat. Oct. 23, 10 a.m. – 9 p.m.
Sun. Oct. 24, 10 a.m. – 7 p.m.

Source: Jeep


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