Jeep® Brand Celebrates Its 70th Anniversary on the Off-road Trails of Moab, Utah
Auburn Hills, Mich. – In celebration of this milestone and to keep the Jeep® brand momentum alive, the full-line of Jeep 70th Anniversary Edition models – Grand Cherokee, Liberty, Compass, Patriot, Wrangler/Wrangler Unlimited – were presented against the red rock and glistening waters of the Colorado River.
Showcasing the evolution and innovation of the legendary 4×4 leader, seven key historical models illustrated important milestones in the Jeep brand’s history – not in a museum, but in the rugged outdoors where they belong:
• 1944 Willys-Overland “Jeep” MB
• 1945 Willys-Overland Jeep CJ-2A
• 1949 Willys-Overland Jeep Station Wagon
• 1963 Jeep Wagoneer
• 1984 Jeep Cherokee
• 1987 Jeep Wrangler
• 1993 Jeep Grand Cherokee
In addition, five customized Jeep vehicles fresh from the 45th annual Moab Easter Jeep Safari provided a taste of new potential Jeep production and customization ideas in a true Jeep setting. The Jeep “image” vehicles included were the Wrangler Pork Chop, Wrangler Renegade, Compass Canyon, Cherokee Overland and the Grand Cherokee Off-Road Edition. More than 30 percent of the people who are in the market for a new vehicle are influenced by the vast selection and availability of aftermarket Mopar® accessories, which fit a variety of lifestyles.
This international media event produced outstanding photography and b-roll that features Jeep brand vehicles with the breathtaking landscape in Moab.