IndyCar Forms Partnership with G&G Motorsports

By Auto News Log • February 1st, 2011

INDYCAR, sanctioning body for the IZOD IndyCar Series and Firestone Indy Lights, has entered into a licensing agreement with G&G Motorsports, a division of G&G Outfitters, Inc.

The license grants G&G Motorsports the ability to produce branded premiums, promotional products and retail merchandise for the IZOD IndyCar Series, Firestone Indy Lights and Indianapolis Motor Speedway.

“INDYCAR is very excited about the opportunity to work with G&G,” said Terry Angstadt, president of INDYCAR’s commercial division. “It is a well-respected organization that has proven it knows our space well while bringing a high level of expertise to the table.
We’re looking forward to tapping into its assets and developing programs that benefit the entire INDYCAR family.”

Over the past decade, G&G has quickly become the leading promotional licensee in all of motorsports. By tapping G&G as its new promotional licensee, INDYCAR is drawing on G&G’s leadership and experience within the motorsports community to provide its series, drivers, race teams and individual league sponsors with targeted activation and promotional programs that will further enhance the growing popularity of open-wheel racing in North America.

“Our Motorsports Division is poised to draw on its unparalleled expertise in the motorsports arena,” executive vice president Rich Gergar said. “We intend to bring an integrated approach of best marketing practices, branded merchandise solutions, dedicated account management, innovative event sponsorship, and activation plans so that INDYCAR continues its progression to become the leading household name in racing.”

Source: IndyCar


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