Hyundai Shows Off Blue-Will Plug-In Hybrid Concept Car

By Auto News Log • January 5th, 2010

DETROIT, Jan. 11, 2010 – Following Hyundai’s successful ascent to the top of the Environmental Protection Agency’s (EPA) Corporate Average Fuel Economy (CAFE) report in December, the Blue-Will Plug-in Hybrid concept makes its U.S. debut at the 2010 North American International Auto Show.

Blue-Will serves as a test bed of new ideas that range from roof-mounted solar cells to drive-by-wire steering, lithium polymer batteries and touch-screen controls. Blue-Will could see the road as a hybrid-only model, similar to the Toyota Prius in the future.

The Blue-Will concept is powered by an all-aluminum 152-horsepower Gasoline Direct Injected (GDI) 1.6-liter engine mated to a Continuously Variable Transmission (CVT). A 100kw electric motor is at the heart of Hyundai’s proprietary parallel hybrid drive architecture.

The wheels are turned by power coming directly from the gasoline engine, the electric motor, or both together, as conditions demand. This parallel hybrid drive architecture serves as the foundation for future Hyundai hybrids, starting with the Sonata hybrid coming later this year in the U.S.


Length – 169.3 inches / 4,300 mm
Width – 70.9 inches / 1,800 mm
Height – 57.5 inches / 1,460 mm
Wheelbase – 106.3 inches / 2,700 mm
Tires – 245/40 R20 low-rolling resistance
Engine – 1.6-liter Gamma 152-hp GDI engine / 100kw electric motor
Transmission – CVT / fixed gear
Batteries – Lithium ion polymer
Fuel Economy (Pure HEV Mode) – 50-55 mpg
Fuel Economy (Plug-in HEV Mode) – 106 mpg
Vehicle Range – 652 miles
Steering – Drive-by-wire
Gauge Cluster – Ultra-thin transparent organic LED
Drive Selector & HVAC – Touch-screen control


1. Exhaust manifold-mounted thermo-electric generator
2. Roof-mounted dye-sensitized solar cells
3. Regenerative braking


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