Dodge And Mopar Launch Incentive Program For Challenger

By Auto News Log • March 16th, 2010

Expanding the collaboration between two legendary performance brands, Mopar is offering customers $2,000 in “Mopar Bucks,” which they may use to buy select performance parts, service contracts and accessories when they purchase a new 2010 Dodge Challenger R/T, R/T Classic or SRT8 muscle car.

“Dodge Challenger is one of our most accessorized vehicles,” said Pietro Gorlier, President and Chief Executive Officer – Mopar Service, Parts and Customer Care, Chrysler Group LLC. “With this program, Mopar and Dodge are putting $2,000 in our customers’ pockets and giving them the chance to accessorize their vehicle. The `Mopar Bucks’ program is a great example of how Mopar can add value to our brands and the customer ownership experience.”

In addition to the 2010 Dodge Challenger R/T, R/T Classic and SRT8’s modern muscle-car characteristics—unmistakable design, world-class handling, powerful HEMI V-8 engines and innovative technology—Mopar offers a complete lineup of performance parts, service parts and accessories to get every Dodge Challenger enthusiast revved up.

Just in time for springtime cruising, new 2010 Dodge Challenger customers may use their $2,000 “Mopar Bucks” toward several of the following popular Mopar performance parts, accessories and services:

Mopar’s Appearance Packages for the Dodge Challenger

Mopar’s new exterior appearance package is now available as a factory production option. The exterior package includes a unique body-color hood with scoop, body-color rear “Go-Wing” spoiler and strobe stripe performance graphics.

An interior appearance package also is available and includes a Mopar-branded T-handle shifter, bright pedal kit (automatic only), bright door-sill guards, premium carpet floor mats and a full-vehicle cover to protect this prized possession.

“One of the joys of owning the iconic Dodge Challenger muscle car is the ability to take an already head-turning design and create a highly customized and personalized ride, thanks to Mopar’s exclusive collection of quality-tested performance parts and accessories,” said Ralph Gilles, President and Chief Executive Officer, Dodge Car Brand and Senior Vice President—Product Design, Chrysler Group LLC. “Dodge Car Brand designers and engineers worked closely with the legendary in-house Mopar performance brand to further enhance the appearance of Dodge’s modern-day muscle machine, while effectively communicating the vehicle’s world-class handling, performance and cutting-edge technology.”

The Manufacturer’s Suggested Retail Price (MSRP) for the exterior package is $1,995. The MSRP for the interior package is $945 for the automatic transmission and $780 for the manual transmission. Both options are available on R/T models in the following colors: TorRed, Bright Silver Metallic, Brilliant Black Crystal and Bright White.

Quality-proven Dodge Challenger Performance Parts and Accessories

Customers also may choose from a variety of performance parts and accessories. Unlike any other automotive aftermarket company, Mopar parts and accessories are specifically designed, engineered and quality-tested to further enhance the appearance and performance of Dodge Challenger.

Performance accessories include rear deck-lid spoiler (MSRP $316), decal kits (MSRP starting at $182), cat-back exhaust systems (MSRP starting at $1,190), classic Mopar T/A hood (MSRP $1,275) and more.

All-inclusive benefits with Mopar’s Dodge Challenger Customer-care Packages
Providing customers’ peace of mind at an affordable price, the exclusive Dodge Challenger Customer-care Packages include scheduled and recommended maintenance, lube and oil filter changes, towing and roadside assistance, car rental allowance and $1,000 trip-interruption coverage for 3 years or 36,000 miles. MSRP for the Dodge Challenger R/T and R/T Classic Customer-care Package is $825, and high-performance Challenger SRT8 Customer-care Package $1,005.


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