Chrysler Group LLC to Showcase Moparized Vehicles in Los Angeles

By Auto News Log • November 17th, 2010

Mopar® will be on display in L.A.

Chrysler Group LLC will feature four Moparized vehicles at the upcoming Los Angeles Auto Show, which takes place Nov. 19–28 at the Los Angeles Convention Center. Mopar-modified vehicles on display will include Ram 1500, Chrysler Town & Country, Jeep® Wrangler Sahara and the Mopar ’10 Challenger, which made its debut in July at the 2010 Mopar Mile-High NHRA Nationals in Morrison, Colo. In addition, Mopar will demo industry-first features including owner-information mobile phone apps and its new Electronic Vehicle Tracking System (EVTS).

“Our mission at Mopar is to add value to each one of our brands,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group’s service, parts and customer-care brand. “By offering exceptional customer service and proven, quality-tested parts and accessories, we will continue to enhance the customer experience with our brands and vehicles. Mopar now offers more than 20,000 accessories for Chrysler, Dodge, Jeep and Ram vehicles. And when our new Fiat 500 arrives, we will offer even more.”

Just last month, the brand launched its industry-first Electronic Vehicle Tracking System (EVTS), an ideal device for fleet owners or concerned parents. If someone drives a vehicle too far or too fast, the system will send the owner a text. And unlike any other vehicle-tracking system, Mopar EVTS offers nationwide tracking without a subscription.

From a service standpoint, Mopar recently expanded its industry-first owner-information mobile phone apps to include 2011 Ram 1500/2500/3500 pickup trucks along with the all-new 2011 Jeep Grand Cherokee. Information that used to be stuffed into the glove box is now available free-of-charge on customer smartphones.

For complete information on the Mopar brand, visit http://www.mopar.com.

Source: Mopar Speed

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