Chevrolet Sponsors First Modern Media Man Summit

By Auto News Log • September 7th, 2010

Sept. 9 to 11 event supports gathering of men and dad bloggers

ATLANTA — Chevrolet is the platinum sponsor for the inaugural Modern Media Man (M3) Summit for men and dad bloggers to be held in Atlanta this weekend.

“Men and dad bloggers continue to show their influence online and this can’t be ignored by marketers,” said Chris Perry, U.S. vice president, Chevrolet Marketing. “The M3 Summit offers Chevrolet an opportunity to foster positive relationships and help bring added recognition to this emerging sector of social media.”

Organizers have arranged to bring together a full range of men’s social media practitioners; bloggers, podcasters, video bloggers, online TV and radio broadcasters, consumers and small business owners for the event.

“The Modern Media Man Summit was designed to bring big brands together with the increasing number of men and dad bloggers involved with social media,” said Debbie T. Lawrence, M3’s co-founder. “Bringing Chevrolet to M3 as a Platinum Sponsor far and away exceeds our expectations and we are honored this internationally recognized brand is so active in our upcoming event.”

With its sponsorship, Chevrolet is providing a limited number of vehicles that will be used by selected men and dads across the country to drive to the Atlanta venue. During the cross-country adventure, those using the cars will provide social media updates via such sites as Twitter, Facebook, their blogs, FourSquare and Whrrl as part of their participation.

Chevrolet will also support Cell Phones for Soldiers by collecting used cell phones at the summit. The first 100 donors will receive a preloaded 60-minute phone card. Cell Phones for Soldiers will recycle the phones, and use the proceeds to provide pre-paid calling cards and cell phones to troops serving in the U.S. Armed Forces.

At the Atlanta event, M3 participants will have the opportunity to drive a wide-range of Chevrolet vehicles, including the Camaro, Traverse and all-new Cruze.

Details about event sponsors, a menu of the speakers/panelists, costs for credentials, and venue information are available at www.ModernMediaMan.com.

About Chevrolet

Chevrolet is a global automotive brand, with annual sales of about 3.5 million vehicles in more than 130 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. In the U.S., the Chevrolet portfolio includes: iconic performance cars, such as Corvette and Camaro; dependable, long lasting pickups and SUVs, such as Silverado and Suburban; and award-winning passenger cars and crossovers, such as Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly to gas-free” solutions including the Cruze Eco and Volt, both arriving in late 2010. Cruze Eco will offer up to an estimated 40 mpg highway while the Chevrolet Volt will offer up to 40 miles of electric, gas-free driving and an additional 300 miles of extended range (based on GM testing; official EPA estimates not yet available). Most new Chevrolet models offer OnStar safety, security, and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response, and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions, and OnStar availability can be found at www.chevrolet.com.

Modern Media Man Summit

The Modern Media Man organization was founded with the focus of becoming the first dedicated blogging conference in the United States focused solely on the issues facing men and dad bloggers as they pursue their interests in blogging about personal, business and educational issues. The organization is focused on meeting the needs of bloggers, podcasters, video bloggers, online TV and radio broadcasters, social media influencers, consumers and small business owners, while also bringing them together with key corporate brands affected by the active purchasing power of today’s Modern Media Man.

The M3 Summit will feature a host of recognized speakers; include a variety of essential seminars, panel discussions and keynotes from some of the best known practitioners in the industry. Held in Atlanta, the three-day conference lends a once-a-year opportunity for contact and lead generation, the exchange of ideas, and a look into the heart of men and dad bloggers. More information about Modern Media Man and the M3 Summit can be found at www.ModernMediaMan.com.

Source: GM

 

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