Camaro is SEMA’s Hottest Car for Second Consecutive Year
LAS VEGAS – For the second year in a row, the Chevrolet Camaro is the “hottest car” at the SEMA Show in Las Vegas. The SEMA Award recognizes the most accessory-friendly vehicle, based on the volume of aftermarket parts exhibited at the annual showcase of automotive performance and personalization.
The SEMA Award was first handed out in 2010, which not only makes Camaro a two-time winner, but the only car to receive the award. Its selection reflects the aftermarket industry’s enthusiasm and continued investment in America’s most popular sports car.
Camaro posted 6,119 sales in October, again leading the segment and topping the next-closest competitor nine of 10 months so far in 2011 – with sales up nearly 7 percent in the first 10 months of this year.
“After more than two years on the market, the Camaro continues to inspire creativity and Chevrolet is thrilled to see that expressed in all the wonderfully personalized examples here at the SEMA Show,” said Chris Perry, vice president, Global Chevrolet Marketing and Strategy. “Camaro has always been a car customers love to personalize and we are doing all we can to support them and the aftermarket industry with parts and accessories that help turn their dreams into reality.”
Along with the examples displayed by aftermarket manufacturers and customizers at the SEMA Show, Chevrolet brought its own contingent of customized Camaro concepts to Las Vegas, demonstrating the diverse range of personalization and performance possibilities. They include:
COPO Camaro – A conceptual exploration of a factory-built Stock Eliminator race car and the spiritual successor to the legendary special-order models from 1969.
Camaro Hot Wheels® – This full-scale interpretation of a Hot Wheels toy is inspired by the “Custom Camaro” model, which was part of the original release of 16 Hot Wheels toys in 1968 – including a modern take on the chrome-style “Spectraflame” exterior finish.
Camaro Red Zone – A design statement in the new-for-2012 Crystal Claret exterior color and achieved with current and future accessories – and it debuts a new, heritage-inspired stripe graphic that will be available soon.
Camaro Synergy Series Concept – Using the best of the best Camaro accessories matched with a distinctive silver exterior with red accents, it’s the latest in the Synergy concepts that have debuted at SEMA. Chevrolet will be listening to the reaction it receives at SEMA, as it could be brought to production.
Camaro 1LE Concept – The legendary 1LE designation returns to the Camaro as a concept intended to carve up road courses. While only a concept, it borrows production components from both the Camaro SS and forthcoming Camaro ZL1 to deliver a competition-ready package.
Camaro ZL1 Carbon Concept – This concept incorporates all the technology and performance of the Camaro ZL1 – which goes on sale in 2012 – with an added layer of carbon fiber to add a decidedly sinister-looking element of form to a car that’s all about function.
Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Sonic, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly” solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended gasoline range, according to EPA estimates. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions and OnStar availability can be found at www.chevrolet.com.
GM Communications – Customer Care & Aftersales; Fleet & Commercial Operations
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