Cadillac is Fastest-growing Major Luxury Brand in 2010

By Auto News Log • January 4th, 2011

U.S. sales rise 35 percent for full year; December sales up 13 percent

• SRX posts 153 percent sales increase for year, has best month ever in December
• CTS sales increase 18 percent in 2010 as CTS Coupe joins line-up
• Cadillac reports double-digit gains in New York, Los Angeles, Miami

DETROIT – Cadillac capped off a strong year as U.S. sales rose 35 percent in 2010 to 146,925, making Cadillac the fastest-growing major luxury brand in the United States. Cadillac reported December sales of 16,718, up 13 percent compared to the same period last year.

Cadillac’s retail sales rose 36 percent for the full year and 28 percent in December for the best total and retail sales months since March 2008. Cadillac has reported 11 straight months of year-over-year total and retail sales gains.

Cadillac’s positive sales momentum was driven by the addition of new or redesigned models and the launch of key customer service initiatives. Cadillac achieved double-digit sales increases for the year in 18 of the top 20 markets, including New York, Los Angeles, Miami, Dallas, Atlanta, Chicago, Denver and San Diego.

Redesigned for the 2010 model year, the SRX quickly earned a spot among the leaders in the luxury crossover segment. SRX sales were up 18 percent in December to 5,865 and rose 153 percent for the full year to 51,094. December marked the best total and retail sales ever for SRX.

The award-winning CTS family continued to attract customers to Cadillac. The CTS Sport Wagon joined the line-up for the 2010 model year and the CTS Coupe launched in the second half of the year as a 2011 model. Sales of CTS increased 24 percent in December to 5,171 and 18 percent for the full year to 45,656.

Escalade also gained strength as the year progressed. Escalade had sales of 3,814 in December, up 16 percent compared to December of 2009. It was Escalade’s best total and retail sales month in two years. Escalade sales rose 4 percent for the full year to 26,874.

In addition to the new and redesigned models, Cadillac rolled out new initiatives in 2010 to appeal to luxury car buyers. Cadillac and its dealers partnered with hotelier Ritz-Carlton on a series of training programs to elevate the customer experience in showrooms and in service departments. For the 2011 model year, Cadillac added Premium Care Maintenance, providing Cadillac owners with many frequently required maintenance services for the first four years or 50,000 miles.

“Cadillac and its dealers made a concerted effort in 2010 to take all aspects of our business to new levels,” said Kurt McNeil, vice president for Cadillac sales and service. “As the luxury auto market recovered, Cadillac was poised to provide customers with compelling new products and enhanced service. We’re confident these efforts will continue to pay off for the brand and reinforce our place as the New Standard of the World.”

About Cadillac

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at media.cadillac.com.

Source: Cadillac

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