BMW Remains Committed to Maintenance Program

By Auto News Log • August 18th, 2010

Like every BMW since the 2003 model year, all 2011 models include maintenance for 4 years or 50,000 miles with BMW Ultimate Service

Woodcliff Lake, NJ – BMW remains steadfast in its commitment to including maintenance on every new BMW sold or leased in the U.S. Beginning with the 2003 model year every new BMW includes maintenance for 4 years or 50,000 miles.

“Our customers tell us they find real value in the program, so our commitment to it has never wavered. As a customer, you are essentially responsible for fuel, tires and insurance. We take care of the rest.” said Jim O’Donnell, President and CEO of BMW of North America, LLC. “It has also been instrumental in helping us to build the most successful Certified Pre-Owned business in the U.S. by ensuring that our dealers have a consistent source of high-quality pre-owned BMWs to offer.”

Thanks to BMW Ultimate Service, fully 98 percent of all new BMWs receive all warranty repairs and scheduled maintenance from an authorized BMW center during the program period. The consistent supply of high-quality pre-owned vehicles has enabled BMW and its dealers to build BMW Certified Pre-Owned into the most successful program of its kind in the U.S. BMW Certified Pre-Owned sales reached a record 114,423 in 2009. The success of the program has continued into 2010. YTD CPO sales as of July were 98,795, a 5.9 percent increase over the same period last year.

Source: BMW

 

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