BMW Group Integrated Safety Concept

By Auto News Log • June 16th, 2011

BMW Group Integrated Safety Concept Highlight of 2011 Enhanced Safety of Vehcles Conference

National Harbor, MD – Beginning today at the Enhanced Safety of Vehicles Conference, the BMW Group will showcase its Integrated Safety Concept which provides a holoistic approach to vehicle and occupant safety. Currently significant improvements in passive safety technologies such as the safety cell, seat belts, airbags and sensors have lifted the safety performance of modern vehicles to a very high level. The BMW 5 Series, a benchmark in terms of safety, embodies these achievements, having been recognized by independent organizations worldwide with the highest safety awards.

• US NCAP – The only luxury sedan with 5 stars under the new more stringent rating
• IIHS – Top Safety Pick
• Euro NCAP – 5 stars; awarded as “best performing car of 2010 in its class”; best pedestrian protection of all classes
• Euro NCAP – Advanced Award for Enhanced Automatic Emergency Call
• Australasian NCAP – 5 stars
• New Zealand Automobile Association – Motoring Excellence Award 2010 “Safest Vehicle of the Year”

Nevertheless, after all these years of passionate development, the benefits resulting from additional efforts in passive safety have begun to decrease; in other words, a classical “point of diminishing returns” has been reached. Considering these limits, the question that arises is: What are the most effective solutions moving forward to take vehicle safety to the next level and thereby continue to further reduce traffic fatalities and injuries?

Source: BMW


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