BMW Group DesignworksUSA Captures Two Awards in I.D. Magazine’s Annual Design Review 2010

By Auto News Log • June 11th, 2010

Landscape Forms Metro40 wins Best of Category for Furniture, and the BAVARIA Cruiser 55 yacht takes Honorable Mention.

Los Angeles, CA. — I.D. Magazine has announced the winners of its Annual Design Review 2010 and BMW Group DesignworksUSA has garnered two awards from this prestigious competition. The Landscape Forms Metro40 collection, which includes shelters, seating and lighting for urban transit cores, won Best of Category for Furniture; and the sleek, striking BAVARIA Cruiser 55 yacht received Honorable Mention. Landscape Forms and BAVARIA Yachts are among the many industry-leading companies that have chosen DesignworksUSA, a global-design consultancy within the BMW Group Design organization, which is under the design leadership of Adrian van Hooydonk.

“DesignworksUSA continually strives to drive innovation that creates uniqueness and freshness for generations to come,” said Laurenz Schaffer, President, BMW Group DesignworkUSA. “Although they represent very different industries and applications, the common goal for both Landscape Forms Metro40 and BAVARIA was to create premium design that would resonate globally and withstand the test of time. We’re honored these projects have captured the attention of I.D. Magazine’s Annual Design Review for 2010,” Schaffer concluded.

Since 1954, I.D. Magazine’s Annual Design Review has recognized the best in product, furniture, graphic, and environment design, from the iconic to the obscure. Throughout the years, this annual showcase has chronicled the evolution of design, and highlighted its impact on the material and visual culture. Each year, the featured work is chosen by a jury of leading practitioners, who, along with the I.D. editorial team, focus the abundance of submissions into a clear survey of the state of design. The resulting overview is published in the July/August issue of I.D. Magazine—the Annual Design Review issue.

Source: BMW


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