BMW Group Commitment in America Continues

By Auto News Log • October 14th, 2010

Growth of premium segment expected; Production confirmed to increase by 50% to 240,000 units; Company has invested US$ 1 billion between 2008 and 2010; New BMW X3 sets new U.S. benchmark for built-to-order manufacturing

Spartanburg, South Carolina – In a program to celebrate the opening of the new 1.2 million square feet BMW manufacturing facility in Spartanburg, South Carolina, BMW Group Chairman Dr.-Ing. Norbert Reithofer announced the plant expansion completes the company’s 1 billion US dollar investment in the U.S. market between 2008 and 2010.

“The U.S. will remain the world’s largest premium market for the foreseeable future and we intend to participate in the expected growth with the expansion of our activities here,” said Reithofer. “Our investments, the creation of new jobs and our active involvement in local communities are proof of our deep commitment to the U.S. and its people, and we will continue on this path into the future.” According to Reithofer, the BMW brand wants to remain the best-selling European premium brand in the U.S. In September 2010, the BMW brand in the U.S. reported sales of 18,228 vehicles (+21.1%) and a year-to-date sales volume of 157,464 vehicles, up 9.2%.

US$ 750 million of the total investment plan has been used to prepare Plant Spartanburg to produce the all-new BMW X3 and included construction of a new assembly hall for the BMW X3 and expansion of the Body and Paint Shops for higher production capacities. As a result, Spartanburg’s production capacity is set to increase by 50% from 160,000 to 240,000 units by 2011.

Source: BMW

 

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