BFGoodrich® Tires Named “Official Street Tire” of SCCA

By Auto News Log • January 24th, 2011

TOPEKA, Kan. – Sports Car Club of America, Inc., today announced a multi-faceted partnership with BFGoodrich® Tires. With this partnership, BFGoodrich Tires is named the “Official Street Tire” of SCCA and title sponsor of the newly-formed SCCA Club Racing BFGoodrich Tires Super Tour. Additionally, BFGoodrich Tires will support special programs and prizes for workers, a racer contingency program and street-tire programs, as well as engineering and marketing support for all of the company’s products.

“The passion held by SCCA members and BFGoodrich Tires is one and the same – to have the most fun on four tires as possible, while exploring and increasing a car’s performance on the track and street,” said Duane Thomas, marketing communications manager, BFGoodrich Tires. “Our multi-year partnership with SCCA encompasses the people, the cars and the events that allow enthusiasts to do what they do best with the guidance of the most historic and accomplished organization appealing to every car-guy or girl out there.”

BFGoodrich Tires has a long history in SCCA competition, from the Radial T/A®–equipped Trans-Am “Tire Birds” in the 1970s to the 2010 Touring 3 National Championship-winning Honda of Chad Gilsinger on BFGoodrich g-Force™ R1™ tires.

“SCCA and BFGoodrich Tires have a long history together and we are very pleased to be working with them on a comprehensive program,” said Jeff Dahnert, president and CEO, SCCA. “BFGoodrich’s reputation for quality and performance is exactly what our members look for in automotive products. This new arrangement will benefit both organizations and especially our members as we work together to grow our programs.”

Under the agreement, SCCA members will be offered a discount program for BFGoodrich Tires and event volunteers can win free sets of tires and other prizes at the season-ending BFGoodrich SCCA Worker of the Year Awards. BFGoodrich Tires will offer special SCCA racer contingency programs and displays, engineering and sales support at a variety of SCCA events. In addition to a variety of co-branding opportunities, SCCA will offer certification of select BFGoodrich Tires retailers and select BFGoodrich Tires buyers will be eligible for an SCCA membership.

More information on the BFGoodrich SCCA Super Tour will be announced in a subsequent release.

Founded in 1944, Sports Car Club of America, Inc. is a 45,000 member motorsports organization that incorporates all facets of autocross, rally and road racing at both club and professional levels. It annually sanctions over 2,000 events through its 114 regions and professional subsidiary. Landmark events and series for the Club include the SafeRacer SCCA National Racing Series; the Club Racing National Championship Runoffs® at Road America; and The Tire Rack® SCCA Solo National Championships and ProSolo Championship at Lincoln, Neb. For more information, please visit www.scca.com, on Facebook at www.facebook.com/sccaofficial or on Twitter @SCCAOfficial.

Using motorsports as a proving ground for more than 40 years, BFGoodrich® Tires is involved in every type of racing, including oval, sports car, drifting, drag, desert, dirt, rally and extreme rock crawling. BFGoodrich Tires combines technological expertise with vast motorsports experience, delivering a high-performance tire for every type of vehicle. Visit BFGoodrich Tires at:

www.BFGoodrichTires.com on Facebook at www.facebook.com/BFGoodrichTires or on Twitter at www.twitter.com/BFGontheTrack.

Source: SCCA

 

Leave a Comment

« | Home | »