ALMS: Series Continues to Lean in Use of Alternative Energies

By Auto News Log • December 6th, 2010

Prominent biofuel expert calsl on others to follow ALMS’ example

A founding member of Advanced Biofuels USA recognizes the American Le Mans Series presented by Tequila Patrón as the primary example of a global motorsports platform that promotes and advocates the use of advanced biofuels in competition.

As the world’s only major motorsports series to blend real-world automotive technologies and alternative energies, Bob Kozak – Senior Green Racing Editor and founding board member of Advanced Biofuels – praised the ALMS for its progressive stance and called on other racing organizations to follow suit in an opinion piece published today on

Buttressing his arguments with demographic statistics from a Nielsen survey conducted for ALMS, in addition to the cost-effectiveness of this approach, Kozak focuses on the enthusiasm of the American Le Mans Series’ audience for new technologies as they make their public debuts.

For example, for ALMS fans…

• Average household income held from 2008 to 2010 at $120,000/year, and …
• Fans in the 25-34 age group and 18-34 age group, the “Money Demographics” doubled from 2008 to 2010.

The survey also found that ALMS fans wanted car manufacturers to be innovative and were willing to be early adopters.

• 90 percent said it was important/very important for car manufacturers to develop technology through racing, and…
• A majority (52 percent) were willing to pay premium for that technology.

ALMS regulations currently allow for five forms of alternative energy – E10, E85, sulfur-free diesel, isobutanol and hybrid technologies.

The American Le Mans Series presented by Tequila Patrón will open the 2011 season at the 59th Mobil 1 Twelve Hours of Sebring presented by Fresh from Florida on Saturday, March 19. Visit the American Le Mans Series’ schedule page for information on tickets and area accommodations.

Source: American Le Mans Series


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