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- SEMA Award honors the most popular vehicles chosen by specialty equipment manufacturers as the best platforms for accessorizing and showcasing this year’s hottest cars and trucks
- Ford Mustang officially recognized as “Hottest Car” at the 2013 SEMA show for the second consecutive year, while Ford F-Series recognized as “Hottest Truck” for fourth year in a row – a testament to the popularity of Mustang and F-Series with enthusiasts
- More aftermarket accessories are available for Ford vehicles, including Mustang and F-Series, than for any other automaker
Ford Mustang and Ford F-Series are officially the “Hottest Car and Truck” at the 2013 Specialty Equipment Market Association show. The SEMA Award – presented today – recognizes the most popular vehicles SEMA members feature in their displays at the organization’s weeklong trade show in Las Vegas.
Before this year’s show opened, SEMA officials walked the floor of the giant aftermarket expo and counted the number of new 2013 and 2014 cars and trucks exhibited in booths. More Ford Mustangs and F-Series are on display than any other car or truck – testament to the popularity and appeal of Ford vehicles.
“Ford was the first automaker to share detailed vehicle specs with SEMA members,” said John Felice, Ford vice president, U.S. marketing, sales and service. “Thirty years later, we’re proud that more aftermarket accessories and parts are created for Ford vehicles than for any other automaker.”
The specialty parts market has grown to a $31 billion industry, which translates into more than 1 million U.S. jobs, according to SEMA.
Ford at SEMA highlights
Ford’s 27,000-square-foot indoor exhibit is home to 57 customized vehicles, including “Vandemonium” – 10 Ford Transit Connect Wagons and cargo vans treated as blank canvas by aftermarket tuners to illustrate the vehicle’s use beyond family or commercial transportation. Aftermarket modifications include eye-catching paint and new fascia, but the customization goes much deeper. The builders incorporated a functionality into the vehicles that captures the spirit of Transit Connect, including creating a mobile boutique, a working bike shop and a portable two-person gaming lounge.
Ford’s exhibit also includes Snakebit, a custom 1956 F-100 pickup, presented by KISS bassist Gene Simmons and his wife Shannon Tweed. Snakebit features Ford’s supercharged 5.4-liter V8 engine and styling cues that pay homage to classic Shelby Mustangs. The truck will be auctioned off next year for charity.
Ford offers race fans at SEMA the opportunity to be among the first to play Xbox One’s “Forza Motorsport 5,” which goes on sale Nov. 22. Enthusiasts can take the new 2014 Ford Fiesta ST for a virtual spin at the exclusive Xbox One demo stations on the show floor, including the custom-designed Fiesta ST MRT Xbox show car.
At the 110,000-square-foot “Ford Out Front” display outside Las Vegas Convention Center, attendees will see how Ford takes customers further on the road, off the road and at the track. Media will have the chance to ride in RallyCross Fiestas driven by Ken Block and Tanner Foust. Fans can also get in on the action, with ride sessions offered for the Fiesta ST and F-150 SVT Raptor used at Ford-sponsored racing schools.
- With its functional “Shaker” hood and unmistakable Dodge muscle-car cues, the new 2014 Challenger R/T Shaker marks the return of one of the brand’s most coveted performance options
- Dodge Challenger R/T Shaker features the legendary 5.7-liter HEMI® V-8 engine with unique hood and intake design combined with a functional exposed-element cold-air intake system
- New Mopar ’14 Challenger model revealed: only 100 serialized coupes will be built, offering “Mopar-or-no-car” fans the rarest factory-produced Dodge Challenger model to date with unique “Moparized” equipment
- All-new Dodge Scat Packages unleash more horsepower and torque thanks to three Mopar-engineered stage kits arriving in Spring 2014
Las Vegas - Dodge and Mopar brands are “shaking” it up at the 2013 Specialty Equipment Market Association’s (SEMA) annual show in Las Vegas. The two Detroit-born brands are teaming up to reveal the new 2014 Challenger R/T Shaker and Mopar ’14 Challenger models, all engineered for hard-core enthusiasts who demand more throwback style with easily upgradable performance.
“The legendary Shaker performance hood is back, with its engine-mounted, fully floating scoop and exposed high-flow element that produces cold-air induction – making the new 2014 Dodge Challenger R/T Shaker the real deal,” said Tim Kuniskis, President and CEO of Dodge Brand. “With Challenger having its best sales-year ever, the time is right to provide our most loyal fans with the return of the Shaker, and even more power with new ‘Scat Package,’ performance stage kits.”
“With Mopar engineers working alongside Dodge designers and engineers, we created these factory-proven products to amplify performance and style in a way that no one else can,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “The ‘Shaker’, ‘Scat Packages’ and our new Mopar ’14 celebrate customized performance.”
2014 Dodge Challenger R/T Shaker
Injecting a fresh shot of heritage into the Challenger lineup, the new 2014 R/T Shaker model features unique throwback muscle-car cues that link directly to Dodge brand’s performance legacy.
As the model name suggests, the legendary “cold-air grabbing” Shaker not only looks good with its Satin Black center-mounted hood scoop, snorkeling up from the engine compartment, it also directs cooler air back into the HEMI® V-8 engine. And like the original 1970 Challenger R/T with the Shaker hood, the new 2014 model continues the Dodge tradition of an engine-mounted hood scoop that “shakes” with the powertrain’s movement.
Designed for muscle-car buffs who can’t help but tinker with their toys, the Challenger R/T Shaker features the 5.7-liter HEMI V-8 engine producing over 400 lb.-ft. of torque, with a functional Shaker hood with Mopar cold-air intake, conical air filter and optimized air box for improved airflow and performance. Lift the hood and enthusiasts will also be treated to an under-hood “Shaker” badge – reminiscent of the 1970s original.
In addition to its driver-selectable sport-mode powertrain calibration, performance-tuned suspension, four-wheel disc brakes and steering calibration, the Dodge Challenger R/T Shaker includes the Super Track Pak, with high-performance steering gear, brake linings and monotube shock absorbers, P245/45R20 Goodyear Eagle F1 Super Car three-season tires and three-mode electronic stability control (ESC) with “full off” mode. All-season performance tires are available at no extra charge.
The new engine setup provides a new factory-designed foundation to maximize three all-new Dodge “Scat Packages,” enabling customers to unleash even more power from their Challenger R/T Shaker.
For a dynamically striking look, a new “Shaker style” Satin Black hood, roof and deck-lid stripe graphics visually translate this Dodge Challenger model’s name, while a Satin Black deck-lid spoiler provides the added downforce needed for 155 mph max-speed runs. For contrast, a body-color grille surround and Gloss Black fuel-filler door are added, while all-new 20 x 8-inch polished-face aluminum wheels with black pockets and a satin “matte” clear coat feature a sculptured five-spoke design. For added detail, “Shaker” badges flank both sides of the hood scoop, while “HEMI” fender badges and a new “Challenger” grille badge in classic script completes the iconic exterior.
On the inside, the new Dodge Challenger R/T Shaker features a unique three-spoke flat-bottom leather-wrapped performance steering wheel with black accent finish and integrated vehicle controls. Corresponding with the steering wheel is a unique “K-Black” painted instrument panel and center-console bezel for a discrete look. Matching the “Shaker” numbered dash plaque are door bolsters with graduated accent stitching that mirrors the logo’s artistic reverberation. High-performance front seats with aggressive bolsters in premium Nappa Leather in Dark Slate Gray with Sepia accent stitching or Radar Red with Radar Red stitching, feature the “Shaker” logo embroidered on the seat back, along with unique graduated horizontal plow-throughs. For additional detail, the center console armrest is also leather wrapped and finished with accent thread. The aluminum pistol-grip shifter mated to a track-proven Tremec six-speed manual transmission is standard, while a black leather-wrapped shift-knob and die-cast paddle shifters on the back of the steering wheel are available for those who opt for the performance-tuned five-speed automatic.
Adding to the customized interior environment, with one press of the start button, the Shaker logo appears on the available 6.5-inch Uconnect touchscreen.
The new 2014 Challenger R/T Shaker will arrive at Dodge dealerships in the first-quarter of 2014 with pricing for this very well-equipped model starting at just $36,995 U.S. MSRP ($37,495 with the custom one-of-a-kind hood-to-tail stripes), representing a walk of only $2,500 from the Challenger R/T Classic for all of the unique features of this limited production model.
The new Challenger R/T Shaker is available in Billet Silver Metallic, Bright White, Pitch Black, Plum Crazy, TorRed and vibrant Header Orange.
Introducing the New Mopar ’14: Only 100 of the new limited-edition vehicles will be built
Taking the new Dodge Challenger R/T Shaker one step further, the Mopar brand revealed its new Mopar ’14 Challenger – the rarest limited-production Challenger model announced to date (only 100 to be made), with a distinct “Moparized” look. Additionally, the new Mopar ’14 is engineered to take on any combination of the three all-new “Scat Packages.”
“The Mopar ’14 is yet another factory-engineered example of how Mopar can make even limited-edition muscle cars like the Challenger even more special,” said Gorlier. “With three new ‘Scat Packages’ and more than 100 proven, quality-tested Mopar performance parts and accessories available for the Dodge Challenger, Mopar makes it simple through its one-stop customization shop.”
The Mopar ’14 Challenger features Bright White or Gloss Black exterior paint, and in keeping with tradition to its limited-edition predecessors — the Mopar ’10 Challenger, Mopar ’11 Charger, Mopar ’12 300 and Mopar ’13 Dart — is highlighted by the “Shaker style” stripe in “Mopar Blue.” For an even more customized look, two additional Mopar Blue stripe options are available, including an all-new “rocker panel” bodyside triple stripe runs with “MOPAR” across the doors; or for an even bolder look, an all-new A-line bodyside stripe that wraps over the deck lid and includes the Mopar “Omega M” logo on the rear-quarter. Enthusiasts hungering for a taste of the new Dodge Challenger R/T Shaker’s legendary heritage will find satisfaction in the Mopar ’14 Challenger. Its all-new Satin Black Shaker hood scoop stands out with its raised profile and “Shaker” logo reverberating while the 5.7-liter HEMI V-8 is running. Other unique design elements to contrast the Bright White paint include all-new 20 x 8-inch Gloss Black aluminum wheels with Mopar center caps, a unique Black Vapor grille surround, Black fuel-filler door and Gloss Black deck-lid spoiler with Gloss Black “Mopar Design” badge and “Mopar” quarter-glass decals.
Providing a factory-customized look is the Mopar ’14 model’s Dark Slate interior embellished with unique Mopar appointments. Performance front seats with aggressive bolsters in premium black Nappa Leather feature Mopar Blue accent thread and Mopar Omega M logos embroidered on the seat backs. Additionally, Mopar Blue thread binds the seams of the armrest, pistol-grip shifter boot and three-spoke leather-wrapped performance steering wheel.
As the Mopar ’14 ownership should be as unique as the ride itself, Mopar created a serialized instrument panel plaque, customized monroney label and “Mopar” branded key fobs. The Mopar-designed vehicle tradition continues, as owners of the Mopar ‘14 Challenger will receive a custom-crafted personalized owner’s kit with a Mopar ’14 brochure, unique Mopar ’14 memorabilia, and customized items crafted with the serial number of each vehicle.
The new Mopar ’14 takes vehicle customization to new heights. Already equipped with unique Mopar Design accessories from the factory, customers of the Mopar ’14 will be able to add even more catalog accessories installed at the Mopar Custom Shop before arriving to their local dealer. And to take it even further, customers can choose to take it up another notch with Mopar accessories from their dealership.
Available Mopar Custom Shop upfitted items include:
- Mopar short-throw shifter
- Mopar cat-back exhaust
- Mopar performance suspension
- Mopar lowering springs
- Mopar Electronic Vehicle Tracking System (EVTS)
- Mopar performance badges
- Mopar hood pin kit
- Mopar car cover
- Mopar door-sill guards
- Mopar sequential taillight kit
- Mopar premium floor mats or slush mats
- Mopar chrome exhaust tip
- Mopar fuel-filler door
- Mopar wheel locks
- Mopar interior trim bezel kit
The limited-edition Mopar ’14 Challenger is the fifth special-edition vehicle created by the Mopar brand, and will arrive straight from the factory in Brampton, Ontario, to dealerships in the second quarter of 2014. Pricing will be announced at a later date. Ordering will begin in March 2014.
All-new Dodge “Scat Packages”
“Mopar-or-no-car.” A phrase Dodge and Mopar enthusiasts live by, and the reason these two brands have collaborated to revive the historic Dodge “Scat Packages” for hard-core “do-it-yourself” Challenger owners. From cold-air intakes, performance cam shafts and “optimized” engine calibrations, Scat Packages 1, 2 and 3 enable Challenger R/T Shaker — as well as other 5.7-liter HEMI V-8 Dodge Challenger and Charger models — maximum performance solutions designed and tested from the factory.
About Dodge Brand
The Dodge brand is tearing into its centennial year with a keen eye focused on the future and a desire to create vehicles customers can’t wait to drive and are proud to park in their driveways. With 100 years of history, Dodge is building on the technological advancements of the ‘30s and ‘40s, design evolution of the ‘50s, the racing heritage of the ‘60s, the horsepower of the ‘70s, the efficiency of the ‘80s and unbelievable styling of the ‘90s as it paves the road to its future. New for 2014, the Dodge Durango “is kind of a big deal,” with a new eight-speed transmission that delivers up to 25 miles per gallon (mpg) on the highway, a new 8.4-inch Uconnect infotainment center and best-in-class power, towing, and fuel economy, in addition to its class exclusive technology. The new Durango joins the new 2014 Dodge Dart with the new 2.4-liter 184 horsepower Tigershark engine, as well as the 2014 Avenger, Challenger, Charger, Journey and 30th Anniversary Grand Caravan. This 2014 Dodge lineup includes five Insurance Institute for Highway Safety (IIHS) Top Safety picks and two Top Safety Pick +, five vehicles with best-in-class power, seven vehicles that deliver 25 mpg or higher, three vehicles that deliver 31 mpg or higher and three vehicles that offer seating for seven.
About Mopar Brand
Mopar is Chrysler Group LLC’s service, parts and customer-care brand and distributes 280,000 parts and accessories. With the creation of the industrial alliance between Chrysler Group and Fiat SpA, Mopar is extending its global reach, integrating service, parts and customer-care operations in order to enhance dealer and customer support worldwide. Mopar’s global portfolio includes more than 500,000 parts and accessories that are distributed in more than 130 markets. Mopar is the source for genuine parts and accessories for Chrysler Group brands as well as Fiat brands.
Mopar parts are unique in that they are engineered with the same teams that create factory-authorized vehicle specifications for Chrysler Group and Fiat vehicles – a direct connection that no other aftermarket parts company can provide. A complete list of Mopar accessories and performance parts is available at www.mopar.com.
Mopar has introduced numerous industry-first features including:
- Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with customers
Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format. First to offer complete vehicle-information kits in Spanish
- Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
- Wireless charging: first to introduce in-vehicle wireless charging for portable devices
- Electronic Vehicle Tracking System (EVTS): first to market with interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
- wiAdvisor: first to provide factory-connected tablet technology in the service lane for instant vehicle diagnosis
- wiTECH: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network
- 2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car
More than 75 Years of Mopar
Mopar (a simple contraction of the words Motor and PARts) was trademarked for antifreeze product in 1937. The Mopar brand made its mark in the 1960s – the muscle-car era. The former Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with special high-performance parts. Mopar carried a line of “special parts” for super-stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use. The brand has expanded to include technical service and customer support.
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An enduring question about Ford Mustang, even after nearly 50 years on the road, is the origin of its name. Does it honor the famed P-51 fighter plane of World War II? Or the wild horse of the American West?
Depends who you ask. The real question for Mustang fans: Does it even matter?
Is the world’s love affair with Mustang about the name? Or about a car that always has offered an appealing blend of style, performance and practicality?
If you ask most people today what they think of when they hear Mustang, chances are they’ll mention the car before the horse or the plane.
There long have been conflicting stories from the people who were there at the time, as well as many who weren’t, about how the name came about. As the car we know today as Mustang was developed in 1962 and 1963, a wide range of names were considered and used on the various design proposals, including Cougar, Torino, Allegro, Avventura and even Thunderbird II.
If some of those names sound familiar, it’s because they were used on other cars in the years after Mustang debuted. Others receded into the annals of history. The decision to go with Mustang came in late 1963, although various design models and prototypes carried other names until early 1964 as part of the security effort around the project.
Why so much confusion over the source of the name? No conclusive documentation exists, and human memories are imperfect at best. Count the number of people who claim to have witnessed Jimi Hendrix playing the “Star Spangled Banner” at Woodstock in the summer of 1969, for example, and the population at Max Yasgur’s farm would have been many times the roughly 400,000 people in attendance.
Different people also invariably have unique interpretations of the same events. In his book “Mustang Genesis,” author Bob Fria quotes designer John Najjar:
R.H. Bob Maguire, my boss, and I were looking through a list of names for the car. I had been reading about the P-51 Mustang airplane and suggested the name Mustang in remembrance of the P-51, but Bob thought the name as associated with the airplane was too ‘airplaney’ and rejected that idea. I again suggested the same name Mustang, but this time with a horse association because it seemed more romantic. He agreed and we together selected that name right on the spot, and that’s how it got its name.
From “Mustang Genesis: The Creation of the Pony Car” by Robert A. Fria
Another interesting although less-plausible story surrounds the Southern Methodist University Mustangs football team. Following the team’s one and only game against the University of Michigan in Ann Arbor in September, 1963, then-Ford Motor Company Vice President Lee Iacocca reportedly visited the SMU locker room.
According to SMU lore, Iacocca told the losing team, “After watching the SMU Mustangs play with such flair, we reached a decision. We will call our new car the Mustang. Because it will be light, like your team. It will be quick, like your team. And it will be sporty, like your team.”
This all reportedly came a year after the Mustang name first appeared in public on a 1962 concept car and just a week before a second concept debuted with the first real preview of the coming production car. By this time, advertising agency J. Walter Thompson also had done market research on a variety of animal names, including Mustang and Cougar. Dean Weber, Ford Motor Company archives manager found several design studio photos of a design mockup bearing Mustang badges dated the day before the game.
If the SMU locker room incident did in fact happen, it’s more likely that Iacocca did it more as a teaser to garner attention for the upcoming car. Iacocca himself has told numerous people – including Bob Fria – that it never happened.
Later in 1964, after the car went on sale, SMU head coach Hayden Fry, did take delivery of his own Mustang painted in the team colors of red and blue.
Unfortunately, there doesn’t appear to be any credible evidence to back up what is likely nothing more than an urban legend that may well have been started by an SMU fan who was also enamored with the pony car.
In the end, the name blended beautifully with a galloping horse logo that designer Phil Clark had already been dabbling with for several years.
Whatever the rationale for selecting Mustang, the name still makes sense 50 years later. The car, the plane and the horse all share similar characteristics compared to others of their kind: compact, quick, agile and sleek.
The same qualities are among the reasons Mustang has earned such an avid following. What’s in a name? Both less and more than you might think!
Fighting Above Its Weight Class – Hollywood Hot Rods Ford Mustang GT Convertible Goes Supercar Style for SEMA
- Hollywood Hot Rods builds a custom 2014 Ford Mustang convertible with supercar style and performance for SEMA
- All bodywork modifications are executed in hand-formed aluminum including the custom lift-off roof
Like a middleweight who decides to challenge a heavyweight in the ring, Hollywood Hot Rods decided to take on the supercars with its 2014 Ford Mustang GT convertible at SEMA 2013. While the classic style and proportions of Mustang say performance even in stock form, the team at Hollywood Hot Rods wanted to create something truly unique with this project car.
“We really wanted to take the customization of this Mustang to the next level,” said Troy Ladd, owner of Hollywood Hot Rods. “Instead of simply adding accessories and a custom paint job, we wanted to really change the car.
“So we decided to redesign some key elements of the car, like the roof and rear section; to create a completely new and bold design that propels Mustang into supercar status while retaining classic Mustang DNA.”
More than 150 hours of went into reshaping the entire rear section of the Mustang project car in metal. Another 250 hours of hand-forming went into crafting the aluminum lift-off roof. All body modifications including the front splitter, side scoops, skirts and diffuser are custom fabricated in aluminum.
This Hollywood Hot Rods Mustang has the mechanical credentials to back up its looks, with a Ford Racing Whipple supercharger and Banks Power water-methanol injection system bringing the 5.0-liter V8 to an estimated 750 horsepower. Underneath, a Cortex Racing X-treme grip track suspension system keeps the tires planted so all that power can be put to use.
“We used extreme body modifications, serious race car handling, huge horsepower and a full custom interior to create an American supercar,” added Ladd.
- Handmade lift-off aluminum hard top
- Completely redesigned tail section
- One-off handmade aluminum body accessories, front grille, air splitter, rear wing
- 5.0-liter V8 with Ford Racing Whipple supercharger
- Banks Power water-methanol injection system
- Cortex Racing, X-treme grip track suspension including rear Watts linkage and torque arm
- JRI coilover dampers at all four corners
- StopTech six-piston brakes
Horses of a Different Color: From Gulfstream Aqua to Ruby Red, 50 Years of Shifting Ford Mustang Color Favorites
- Ford Mustang exterior paint color popularity shifts from the top-selling green and blue in the 1960s to best-selling black and red today
- Red has been consistently popular throughout Mustang’s history and is the top seller overall, adorning about 21 percent of all Mustangs
- The past 50 years of Mustang have brought eye-catching, special-edition colors like Mystichrome, Playboy Pink and Gotta Have It Green to the road
- Exterior paint colors help bond Mustang owners to create clubs dedicated not only to the car but to specific colors
The world has changed dramatically in the past 50 years and the favored color choices of Ford Mustang drivers have shifted as well. As television transitioned from black-and-white to color, Mustang reflected the incoming fashion trends with a palate of vibrant colors.
In the five decades since, color shifts to more muted browns and yellows and back to today’s bolder hues have given Mustang a different tint from many other cars.
While the best-selling vehicle color in the U.S. today is white, Mustang bucks the trend; just a mere 10 percent of Mustangs sold today are white.
Currently, black is the best-selling Mustang exterior paint color, up 10 percent over the last decade to account for 28 percent of all 2013 Mustangs sold. By comparison, only about 1.5 percent of customers between 1967 and 1973 went for black Mustangs according to historical production data provided by Marti Auto Works, the licensed supplier of Ford Motor Company production records.
On the other hand, red which has always been a popular color for sports cars, accounts for nearly 21 percent of all Mustangs ever sold. One of the most traditional colors – it owned just over 10 percent of total Mustangs sold in 1967 – red Mustangs account for approximately 22 percent of all Mustang sales over the last decade.
Blue has made a comeback recently, after dominating the early years of Mustang, reaching a peak of 30 percent of all cars in 1968 when six different shades were offered. The availability of eye-catching shades like Grabber Blue and Kona Blue have helped that primary color capture as much as 23 percent of sales in recent years.
Other early favorites such as green, yellow and brown have largely faded away in the 21st century. Green and yellow have mostly been found on limited edition Mustangs like the Bullitt and Boss 302 while the last brown Mustangs were built in 1989.
In addition to the typical color palate, Mustang has been offered in a variety of specialty shades ranging from hot Playboy Pink in 1967 to color-shifting Mystichrome on the 2004 SVT Cobra to today’s Gotta Have It Green. As a vehicle that first prided itself as “the car designed to be designed by you,” Mustang has offered customers their pick of colors, packages and special editions to make Mustang their own.
“Our Mustang owners are passionate about their cars, and the exterior paint color they choose invokes an emotional response to the vehicle,” said Melanie Banker, Ford Mustang marketing manager. “Mustang owners buy a vehicle in School Bus Yellow or Grabber Blue because it reflects what they want their Mustang to say to the world about them.”
The passion that surrounds the Mustang brand and customer is punctuated by the color that wraps the exterior of the vehicle. For some owners, the Mustang paint color runs deeper than the paint on the shell of the vehicle – it helps create a bond between fellow Mustang owners who share the same passion for their cars.
The Yellow Mustang Registry is dedicated to the owners and enthusiasts of yellow Mustangs. Founded in 2001, the registry has more than 8,932 members and 8,984 registered vehicles worldwide, and has hosted more than 60 events since its founding. The yellow Mustangs in the registry range from early Springtime Yellow, offered 1965-66, to Zinc Yellow, introduced in 2000.
Similarly, AllRedMustangs.com devoted to “Ford Mustangs 1964-present – as long as it’s red,” has more than 1,300 members across 14 countries.
“Your car is an extension of you and embraces your personality,” says Steve Schattem, president and owner, AllRedMustangs.com. “I think red has become more popular over the years since the Mustang became America’s muscle car.
“Color registries are a great way to bring people with a commonality together. It’s another way to share a common bond,” says Schattem.