INDYCAR Strikes Partnership With DreamWorks

By Auto News Log • March 12th, 2012

INDIANAPOLIS - INDYCAR, the sanctioning body for the IZOD INDYCAR Series and Firestone Indy Lights, and the Indianapolis Motor Speedway (“IMS”) announced today a first-of-its-kind movie-themed collaboration with DreamWorks Animation SKG, Inc. (Nasdaq: DWA) for the Company’s upcoming animated feature film “Turbo,” which is scheduled to be released on July 19, 2013.

DreamWorks Animation’s “Turbo” is the story of an ordinary garden snail with an impossible dream: to win the Indy 500. When a freak accident gives him extraordinary speed, Turbo sets out to try to make his impossible dream come true.

“The Indianapolis 500 is a one-of-a-kind live event that has fascinated people of all ages for many, many years and Turbo is a character whose biggest ambition is to add his name to its list of international champions,” commented Jeffrey Katzenberg, Chief Executive Officer of DreamWorks Animation. “DreamWorks Animation’s alliance with the INDYCAR team represents an authentic tie-in between a real-life race and an imagined adventure that is certain to culminate in a thrilling ride for the whole family next summer.”

“Today is a very exciting day for us, as we announce our collaboration with the DreamWorks Animation team on ‘Turbo,’” said Randy Bernard, CEO of INDYCAR. “We’re very honored to work with Jeffrey, his team and the incredible star power of the cast to bring the Indy 500 to the world in such a unique and engaging format. We believe new and existing fans of all ages will be captivated by the animated depiction of Indianapolis Motor Speedway as well as the wonderful characters that inhabit the universe of DreamWorks Animation’s Turbo. ”

“For more than 100 years, the dream of competing in the Indianapolis 500 has attracted some of the greatest drivers to the Indianapolis Motor Speedway,” added Jeff Belskus, Indianapolis Motor Speedway Corporation president and CEO. “Legendary names like Mario Andretti, Jim Clark, A.J. Foyt, Emerson Fittipaldi, Helio Castroneves and Dario Franchitti all have been fast and fortunate enough to win it. We are excited to work with DreamWorks Animation’s creators, staff and cast and look forward to seeing Turbo himself race at Indianapolis in 2013!”

In addition to DreamWorks Animation, INDYCAR’s entertainment division is tapping into the home entertainment and sports video arenas by forming alliances with Circle King Networks, Inc., known for their work with the Full Throttle Video series and El Jefe Entertainment (producers of Jesse James video content), as well as CineSport Video Network.

Circle King Networks will reach millions of motorsports fans through traditional and non-traditional home video outlets, including at mass retail in automotive and convenience stores, and on digital formats. CineSport will produce and syndicate original, exclusive highlight videos and programming to more than 100 premium local/national media web sites.

INDYCAR Entertainment has also secured driver appearances as well as network and cable television programming segments, such as Graham Rahal’s recent appearance on CBS’s “Super Bowl’s Greatest Commercials,” which also showcased the 2012 Indy car, and Michael Andretti starring as a member of this season’s “Celebrity Apprentice,” “Nerve Center” for Discovery Networks Canada, “How It’s Made” for Discovery, “Pawn Stars” on the History Channel and “Day Jobs” on GAC.

About INDYCAR

INDYCAR was formed in 1994 to preserve the heritage and excitement of the Indianapolis 500 in U.S. open-wheel racing. INDYCAR is the governing body of the IZOD IndyCar Series, the premier open-wheel racing series in North America; Firestone Indy Lights, which serves as an essential stepping stone for drivers and teams striving to reach the IZOD IndyCar Series; and the Star Mazda Championship presented by Goodyear, which serves as the middle rung on the Mazda Road to Indy development program. INDYCAR events are available to a worldwide audience through a variety of multimedia platforms, highlighted by long-term and broad-reaching partnerships with ABC and the NBC Sports Network. INDYCAR is continually at the forefront of motorsports innovation with drivers, teams and tracks benefiting from safety and technological improvements such as the SAFER Barrier, SWEMS wheel tethers, chassis enhancements, high-definition in-car cameras and ethanol fuel.

About Indianapolis Motor Speedway

The Indianapolis Motor Speedway has been the worldwide leader in motorsports entertainment since it opened in 1909. The facility has hosted the Indianapolis 500, the world’s largest single-day annual sporting event, since 1911 and also is the site of the Crown Royal Presents the “Your Hero’s Name Here” 400 at the Brickyard and the Red Bull Indianapolis GP. The NASCAR Nationwide Series and GRAND-AM Road Racing also will make their IMS debuts during the Super Weekend at the Brickyard in 2012.
IMS is the world’s largest spectator sporting facility and is the only venue to stage annual races in the IZOD IndyCar Series, NASCAR Sprint Cup Series, NASCAR Nationwide Series, GRAND-AM Road Racing and MotoGP.

About DreamWorks Animation

DreamWorks Animation creates high-quality entertainment, including CG animated feature films, television specials and series, live entertainment properties and online virtual worlds, meant for audiences around the world. The Company has world-class creative talent, a strong and experienced management team and advanced filmmaking technology and techniques. DreamWorks Animation has been named one of the “100 Best Companies to Work For” by FORTUNE® Magazine for four consecutive years. In 2012, DreamWorks Animation ranks #14 on the list. All of DreamWorks Animation’s feature films are now being produced in 3D. The Company has theatrically released a total of 23 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda and How to Train Your Dragon.

Source: INDYCAR

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