Video: Chevrolet Breaks Centennial Ads During MLB World Series

By Auto News Log • October 19th, 2011

‘Then and Now’ spot airs during Game One tonight

DETROIT – In many ways, baseball and Chevrolet have grown up together. To celebrate its upcoming 100th birthday on Nov. 3, Chevrolet will air a 60-second ad during Game One of tonight’s World Series (7:30 p.m. EDT on Fox) that blends historic photos of memorable moments starring Chevrolet vehicles and frames them in modern-day settings.

“The ‘Then and Now’ spot celebrates Chevrolet’s role in the American journey, and I can’t think of a better setting for its world debut than the World Series,” said Chris Perry, vice president, Global Chevrolet Marketing and Strategy. “Chevrolet’s business may be about making great cars, but we also recognize that life’s road trips are about the places and people we experience along the way.”

The spot was developed by Chevrolet ad agency Goodby, Silverstein & Partners (GSP), along with Park Pictures and Lance Acord. Historic photos of past events featuring Chevrolet vehicles are held at arm’s length on the present-day location where those moments occurred, connecting past and present.

“Of all car brands, Chevrolet is the most eternal,” said Jeff Goodby, co-chairman and creative director at GSP “Chevy suggests our past, our present, and our future as individuals and families. Even if you’ve never owned one, you know the feeling.”

On Nov. 3, 1911, Swiss immigrant Louis Chevrolet and U.S. entrepreneur Billy Durant founded the Chevrolet Motor Car Co. Today, Chevrolet is one of the best-known automotive brands, not only in the United States, but around the world.

About Chevrolet

Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Sonic, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly” solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended gasoline range, according to EPA estimates. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions, and OnStar availability can be found at www.chevrolet.com.

Cristi Vazquez
Sonic, Equinox
Phone 313-665-8232
cristianna.vazquez@gm.com

Source: Chevrolet

 

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