Chevrolet Event at N.Y. Auto Show Stars ‘Cake Boss,’ ‘TRANSFORMERS: Dark of the Moon’ Autobot ‘Bumblebee’

By Auto News Log • April 20th, 2011

It may be the ultimate automotive pastry challenge: Create a dessert that looks like a Chevrolet Camaro and the “TRANSFORMERS: Dark of the Moon” Autobot “Bumblebee.”

Piece of cake – that is, if you’re the Cake Boss, Buddy Valastro, of Carlo’s Bakery in Hoboken, N.J. and the star of TLC’s popular “Cake Boss” television series.

Find out if Buddy succeeded in fulfilling one of his most challenging orders ever during a special taping of an episode of “Cake Boss” at the New York Auto Show. The episode will air on TLC on Monday, June 20, at 9 p.m. Eastern/8 p.m. Central.

WHEN: Thursday, April 21, at 9:30 a.m. EDT

WHERE: North Hall Entrance, Javits Convention Center

WHAT: Product integration mash-up: Chevrolet/“Cake Boss”/“TRANSFORMERS: Dark of the Moon”

WHO: Buddy Valastro, one of the most successful and renowned cake artists in the United States and star of the TLC hit series “Cake Boss” Kevin Mayer, director of advertising and promotions, Chevrolet

Media materials will be available following the taping at media.chevrolet.com and media.gm.com.

HASBRO, TRANSFORMERS and all related characters are trademarks of Hasbro, Inc. ©2011 Hasbro. All Rights Reserved.

Source: Chevrolet

 

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