BMW Returned To the Super Bowl

By Auto News Log • February 8th, 2011

BMW Returned To the Super Bowl Broadcast With Two Clear Messages for America

Woodcliff Lake, NJ – BMW returned to the Super Bowl broadcast tonight after a 10-year hiatus, unveiling a strategy that forcefully communicates two competitive advantages of BMW.

The first commercial is a poignant piece focusing on BMW’s economic commitment in America as told through the voices of the company’s associates at its manufacturing facility in South Carolina. The second commercial uses humor to showcase BMW Advanced Diesel vehicles as a cleaner, efficient alternative to other types of vehicles.

“We have two clear messages we would like millions of Americans watching the Super Bowl to know about BMW,” said Dan Creed, Vice President, Marketing, BMW of North America. “Even in the depths of the recession, BMW continued to invest in America, and as the global benchmark for clean diesel technology, we’re challenging stereotypes to show our advanced diesels are part of the future.”

Source: BMW

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