BMW Garage Juice Bar

By Auto News Log • November 2nd, 2010

Co-created by BMW Group DesignworksUSA, Garage Juice Bar Provides a Unique Charging Experience that’s Friendly, Accessible, and Easy to Use

Los Angeles, CA. – Earlier this month, Cambridge, MA, and New Haven, CT, became the nation’s first locations to receive Garage Juice Bar electric vehicle charging stations. Offered through the Green Parking Council, whose member partners currently manage operations at more than 5,000 garages in the United States with fast-growing membership application, Garage Juice Bar’s infrastructure offers free charging to owners of electric vehicles. Garage Juice Bar is a high-power Level two EV charging station with the SAE-approved J-1772 charge point that will work with all OEM EV cars.

Garage Juice Bar engaged BMW Group DesignworksUSA to create a unique “Charging Experience” that rewards people for their decision to drive electric vehicles. The challenge was to create an experience that is easy to use, and can provide economy of scale for mass adoption in a competitive field. BMW Group DesignworksUSA designed the free Juice Bar charging stations using sustainable design practices to ensure that the UL-approved Level one and Level two charge points deliver quality and the Garage Juice Bar’s brand promise to change the way people view EV charging.

“Charging electric vehicles is a new paradigm that will become part of the daily ritual for many in the very near future, so to help introduce this new process to consumers DesignworksUSA gave Garage Juice Bar a friendly, welcoming attitude,” says Laurenz Schaffer, President, BMW Group DesignworksUSA. “Garage Juice Bar’s clean, iconic exterior makes the state-of-the-art technology that lies beneath both simple and a pleasure to operate,” Schaffer continued.

Source: BMW

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