Escalade, CTS Highly Ranked In J.D. Power Initial Quality Study
• Escalade leads its segment
• CTS places in Top 10 of all vehicles in study
• Cadillac CTS and STS is top U.S. assembly plant for initial quality
DETROIT – The Cadillac CTS placed in the Top 10 of all vehicles in the J.D. Power and Associates Initial Quality Study (IQS), and the Escalade received top honors in the Large Premium Crossover/SUV category.
Cadillac continues to gain recognition for its focus on building high-quality luxury vehicles. The Escalade won the large premium SUV/crossover segment with 92 problems per 100 vehicles.
Cadillac also took leadership honors in the manufacturing portion of the study. The Lansing (Mich.) Grand River assembly plant was the only U.S. plant to be recognized in the study. The plant, which produces the CTS Sport Sedan, CTS Sport Wagon and STS, received a Bronze Plant Quality Award. Lansing Grand River is adding production this year of the all-new 2011 CTS Coupe, which is being launched in late summer.
The CTS family placed third among premium entry cars with 77 PPH.
The J.D. Power study measures the number of problems consumers experience during the first 90 days of vehicle ownership. The study results also influence consumer vehicle purchase decisions.
“Cadillac is honored to have the CTS place within the top 10 vehicles in the J.D. Power Initial Quality Study,” said Don Butler, vice president of Cadillac marketing. “It’s a double honor to have the home of the CTS recognized for the team’s attention to building in the best quality, even as we added the CTS Sport Wagon and prepared for the CTS Coupe.”
Cadillac has seen demand for its vehicles steadily rise this year, with deliveries up more than 32% through May.
“Cadillac’s resurgence is built on the back of great products like the CTS and Escalade, and J.D. power’s recognition of our efforts is an important milestone,” Butler said.