Pininfarina World Preview In Geneva: The Alfa Romeo 2uettottanta

By Auto News Log • March 3rd, 2010

It would be difficult to think of a better place to celebrate Pininfarina’s 80 years of activity. The Palexpo in Geneva will host the eightieth edition of a Motor Show that Pininfarina is particularly fond of: it is also thanks to this event if the company has been able to acquire such fame and build up its international image, laying the foundations for the credibility and iconic power of its brand. And, except for a few rare exceptions, Geneva has hosted the debuts of dozens of show cars and research prototypes developed over the years. The 2uettottanta is no exception.

The decision to link the company’s 80th anniversary with the development of the 2uettottanta, a concept car with Alfa Romeo mechanicals, reflects Pininfarina’s desire to look to the future with optimism. The 2uettottanta interprets and evolves certain strong elements of the Alfa Romeo-Pininfarina alliance and represents an innovative approach, projected into the third millennium, to a theme that is firmly rooted in Pininfarina history, the 2-seater spider. It is an iconic object that links Pininfarina’s past and future with an imaginary thread.

Source: Pininfarina

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