‘Chevy100, An American Story’ premieres in Detroit

By Auto News Log • November 2nd, 2011

Documentary captures passion and pride people feel for Chevrolet

DETROIT – “Chevy100, An American Story,” a new documentary by Roger Sherman, will premiere November 3 at the historic Detroit Institute of Arts in downtown Detroit.

The feature-length documentary by the award-winning producer, director and cinematographer explores the 100-year history of Chevrolet and Chevy’s cultural and personal relevance for millions.

“For over thirty years, I’ve been attracted to telling the stories of real people,” said Sherman. “I try to find subjects who are passionate about their endeavors. We had the opportunity to travel all over the country filming incredible cars, meeting wonderful people, and hearing amazing personal stories about people’s love for their Chevrolets.”

The film features drivers, collectors, restorers, racers and journalists who live and breathe cars and trucks. It traces Chevrolet history to 1911, when Swiss-American race driver Louis Chevrolet and American entrepreneur Billy Durant teamed up to create a new car company, and follows Chevrolet to the current time, when it has become one of the fastest-growing global automotive brands.

“Chevrolet is rooted in American values that are shared by many people around the world, such as an appreciation for expressive cars and trucks and a love of the freedom of the open road,” said Chris Perry, vice president, global marketing and strategy for Chevrolet.

“’Chevy100, An American Story’ is an entertaining look at the people and passions that have made Chevrolet an iconic American brand and are fueling Chevrolet’s global growth as it enters its second century.”

Sherman has won an Emmy and a Peabody, and received two Academy Award nominations. His previous films include “Medal of Honor,” “Alexander Calder,” and “Richard Rogers: The Sweetest Sounds.”

Following the Detroit premiere and a New York premiere at Time Warner headquarters on November 14,“Chevy100″ will be shown on Velocity Channel on November 21st at 8 p.m. EST. DVDs of the film will be available starting on the 21st at ChevyMall.com.

About Chevrolet

Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Sonic, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly” solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended gasoline range, according to EPA estimates. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions and OnStar availability can be found at www.chevrolet.com.

Tom Wilkinson
Phone 313-667-0366
Mobile 313-378-6233

Lauren Fitapelli
GM Communications, New York
Phone 646-430-4330

Source: Chevrolet


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